Consistent, Compliance-Aware Social Media for Your Practice. Without Adding to Your Workload.
We plan, create, and schedule your monthly posts and short videos, built around healthcare advertising rules and HIPAA-conscious practices. Approval is designed to take about five minutes. We handle the rest.
Built for family practices, specialists, med spas, chiropractors, physical therapists, and wellness clinics.
The Problem
Your patients are on social media, and your practice is quiet there. It’s not for lack of care. It’s because:
- Nobody on your team has time to post consistently.
- Every post feels risky: Is this a HIPAA problem? Can we say this? What about testimonials?
- Past marketing efforts started strong and faded after a few weeks.
- Generic content agencies don’t understand why a healthcare post can’t sound like a retail ad.
The result is an outdated page that doesn’t reflect the quality of your care.
The Solution
A done-for-you content engine designed for healthcare practices.
Every month you get a full calendar of educational, trustworthy content, produced through a process that puts compliance first:
- Patient-education posts that explain conditions, procedures, and prevention in plain language
- Short videos (30-60 seconds) featuring your providers, captioned and ready for Instagram, Facebook, and LinkedIn
- Seasonal and community content, such as flu season, back-to-school physicals, and awareness months
- Team and practice spotlights that build familiarity before the first visit
- Scheduling and publishing handled for you
Sample Content
Physical therapy post
Do you need a referral to see a physical therapist?
You may not. Many people can start physical therapy without a physician’s referral, but the rules depend on your state and your insurance plan.
Not sure what applies to you? Call our office before your first visit and we’ll help you find out.
Chiropractic post
Stiff neck after a long day at your desk?
Try a quick reset: Sit tall, roll your shoulders back five times, then slowly turn your head to each side. Stop if anything hurts.
If pain lingers or comes with numbness or weakness, it’s worth getting checked.
Women’s health post
Period pain that keeps you home deserves a closer look.
You don’t have to push through it alone. Before your appointment, write down when the pain starts, how long it lasts, and what you’ve tried.
Those notes help your provider understand what you’re experiencing. We’re here to listen.
30-second provider video script
Three things to bring to your next visit
“Ever think of your best question right after you leave the office? Before your next visit, write down your top concern, the medications you take, and anything that’s changed since we last saw you. Bring that list with you, and we’ll go through it together.”
These examples were written by Pink Proverb to show our style. They aren’t from a real practice, and they’re general education, not medical advice. Every client post goes to the practice for review and approval.
How It Works
Onboarding call (30 minutes).
We learn your services, providers, tone, and any phrases or topics that are off-limits.
Compliance profile.
We document your do’s and don’ts, including no patient information without written authorization, no guarantees of outcomes, and careful handling of testimonials and before/after content.
Monthly content batch.
You receive one approval link with everything for the month.
You approve or comment.
It’s designed to take about five minutes.
We schedule and publish.
You get a simple monthly recap showing what went out and how it performed.
Pricing
| Plan | Price | What’s included |
|---|---|---|
| Essentials | $500/mo | 8 educational posts, 1 platform, monthly approval link, scheduling |
| Practice Growth | $1,200/mo | 12 posts, 4 short provider videos, 2 platforms, monthly calendar, recap report |
| Full Presence | $2,000/mo | 16 posts, 8 short videos, 3 platforms, Google Business Profile posts, quarterly filming day, email newsletter blurb |
All plans start with a 3-month commitment, then continue month to month. A one-time setup fee covers onboarding and your compliance profile.
Why Practices Should Choose Us
Real questions, real solutions.
We align the real questions your patients are asking with the real solutions you offer.
Healthcare-specific process.
We don’t repurpose generic content. Every post is reviewed against your compliance profile before it reaches you.
Minimal time from you.
One batch, one approval link, one recap each month.
Your voice, your expertise.
Providers stay front and center, while we handle scripting, editing, and captions.
Predictable pricing.
Flat monthly fees, no surprise add-ons.
Meet Your Social Content Lead
Hi, I’m Kyla Thompson-Canzater. I’ve spent more than 10 years creating digital content, and I founded Pink Proverb, a health and wellness platform. I built this service for practices that want to show up consistently without adding to their workload.
- Former Social Media Director at TheGrio
- MA in Journalism and Digital Media, Georgetown University
- Certified Health Coach
- Founder of Pink Proverb
Frequently Asked Questions
Do you handle patient photos or testimonials?
Only with documented written authorization from the patient, and only in line with your state board and platform rules. When in doubt, we leave it out.
Are you providing legal or compliance advice?
No. We follow a compliance-aware process and the guidelines you give us, but your practice retains final approval and responsibility for everything published. We recommend your own counsel or compliance officer review the compliance profile.
What if we’re too busy to approve?
Nothing goes out without your approval. If you’re too busy to review, those posts wait until you respond.
Do we have to be on camera?
Not for the Essentials plan. For video plans, we make filming easy with short prompts, and a few minutes with your phone is enough.
How soon will we see results?
Consistency builds trust over months, not days. We can’t promise specific results, but steady, helpful content gives people more chances to get to know your practice.
Let’s Look at Your Practice’s Social Presence
Send us your page and we’ll deliver a free content audit: three quick wins you can use right away, plus a sample week of compliance-aware posts written for your practice.
Pink Proverb Health & Wellness Content Development
Serving practices nationwide, remotely
We provide marketing content services and do not provide legal, medical, or compliance advice. Clients are responsible for reviewing and approving all content for compliance with applicable laws, licensing board rules, and HIPAA requirements.